The Edge

Anatomy of a Launch: iPad 3

Posted by Product Development on March 7, 2012

With the Apple announcement mere hours away, the M-Edge crew is working overtime with our manufacturers to get the best and most cutting-edge products ready for new iPad 3 owners!

Last week, 3 members of the M-Edge team traveled to Asia to make last-minute preparations for our new iPad 3 products. After 24 hours of travel time, the team was rewarded with a "Mos Burger" breakfast, the Japanese take on American fast food.

With stomachs full of burgers, the team is ready to get to work.

Pictured: Nope, that's not an iPad 3 you see! We're modeling our future changes on one of the current iPad 2s.

Pictured: Graphic designer Dave Bell sizes up M-Edge retail packaging.



Pictured: Industrial designer Chris Helman flashes a sneak peek at our new, revolutionary mounting system (hint: it works in portrait and landscape modes, with other top-secret features).



After a long day, the team unwinds with a pool party and snack run. Total time awake before crashing: 30 hours.



Stay tuned for more info post-Apple announcement!