Press Release

M-Edge Unveils Waterproof Guardian Case For Amazon Kindle at 2010 International Consumer Electronics Show

The world's first fully waterproof, floating case sure to make a splash at this year's CES

ODENTON, Md., January 5, 2010 (BUSINESS WIRE) - M-Edge Accessories, the leading provider of eReader accessories, today announce their latest groundbreaking accessory for Amazon Kindle--the Guardian Case. Set to be unveiled at this week's 2010 International Consumer Electronics Show, the Guardian is the world's first--and only--waterproof case for Kindle.

Made of molded plastic, the Guardian safeguards the device in all water environments up to 1 meter deep, from the bathtub to the pool to the ocean. The Guardian Case allows for full functionality of Kindle's navigation buttons and keyboard through flexible sealed button cutouts. Users can even read hands-free in the water, because the Guardian floats upright.

"The Guardian allows Kindle owners to read where they love to read; on vacation, at the pool, in the jacuzzi, in the tub. Our customers have been searching for a way to bring eReading to the places they wouldn't think twice about bringing a book. The Guardian case provides this flexibility and is a terrific example of how M-Edge continuously works to deliver accessories that meet the needs of eReaders, no matter where they choose to read," says Patrick Mish, CEO of M-Edge Accessories. "Enhancing the eReading experience, in every possible situation and environment, is M-Edge's goal with each product we offer."

The Guardian keeps a secure, watertight seal around Kindle by utilizing a dual-hinge, integrated gasket and four-latch closure system. Three internal buoyancy chambers provide distributed flotation to keep Kindle afloat and upright for in-water reading.

An anti-reflective film protects the Guardian's screen area while allowing for uninhibited reading in sunny environments. Made of a transparent polycarbonate, the Guardian's hard shell exterior provides impact protection while the custom molded interior and soft mounting pads provide gentle support for the device.

The Guardian Case comes in six vibrant colors and will be available for purchase in Spring 2010.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen devices. M-Edge strives to continually develop inventive and stylish products to enhance the (e)Reading experience all while providing superior customer service.

Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge e-Luminator and Icon Jackets are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC

M-Edge Accessories, LLC
Devon Mish
Vice President of Marketing & Public Relations
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com