Press Release
M-Edge Announces Collaboration with Fashion Designer Trina Turk on Line of Accessories for iPhone, iPad, Kindle Fire, and Laptops
Odenton, MD, November 16, 2012 -- M-Edge, a leading designer of tablet, smartphone, and e-reader accessories, today announced the Trina Turk collection for M-Edge, which features cases for iPhone, iPad, Kindle Fire HD and laptops. The effortlessly chic cases are inspired by Trina Turk's southern California style and feature her signature graphic prints and colorful patterns on M-Edge's bestselling case styles. The collection is available today at medgestore.com and will be available in December at Trina Turk's signature boutiques, Trinaturk.com and major retailers.
The M-Edge Trina Turk collection for iPhone 5 showcases Trina Turk's most recognizable prints on a two-layer protective case. The hard exterior is printed with Trina's colorful patterns, and a soft silicone interior absorbs shock, protects the screen, and adds a contrasting pop of color.
The iPad, iPad Mini, and Kindle Fire HD cases included in the collection combine the stylish functionality common in M-Edge products with Trina Turk' sophisticated aesthetic. The tablet cases offer 360° rotation to achieve portrait and landscape stand angles, and the laptop sleeves feature luxe details like premium hardware and interior fabrics. Products in the Trina Turk collection for M-Edge range from $40 to $60 and new designs will be added seasonally to incorporate the most up-to-date colors and trends.
Trina Turk commented, "Tech accessories have become as important as fashion accessories. We are excited to collaborate with M-Edge to design items in our signature prints and patterns to accent today's technology."
M-Edge CEO Patrick Mish says, "We are thrilled to be working with the Trina Turk team to introduce her chic California lifestyle to tech fans. In a time when so many users see their gadgets as extensions of their personal style, the collaboration gives our customers timeless and modern accessories for their favorite devices."
To shop the collection or learn more about the collaboration, customers can visit medgestore.com, Trinaturk.com, or follow M-Edge on Facebook, Twitter, or Pinterest.
About M-Edge M-Edge was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings have grown to include several lines of accessories for the most popular tablet, e-reader and smartphone devices on the market, including iPad, iPhone, Kindle, and Nook. M-Edge and its growing team is committed to excellence: creating on-trend, innovative, and high-quality products faster than any other competitor, and providing an exceptional customer experience from start to finish.
Ranked #91 on Inc. Magazine's list of Fastest Growing Private Companies 2012, M-Edge products are currently available nationwide at Best Buy, Staples, Target, Walmart, Office Depot, and Nordstrom stores, as well as major international retailers. M-Edge has been featured in publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.
About Trina Turk Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the season's most casually sophisticated and "must have" silhouettes. Trina's philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear. Founded in 1995, the Trina Turk brand includes women's ready-to-wear, Mr. Turk menswear, outerwear, swim, residential, handbags and jewelry. Trina Turk's signature boutiques are located in New York, Los Angeles, Palm Springs, Bal Harbour, Newport Beach (CA), Burlingame (CA) and Dallas. Please visit Trinaturk.com.
Devon Mish Vice President, Marketing & Public Relations 714.322.3097 devonmish@buymedge.com
Sarah Windham Associate Public Relations Manager 410.927.6256 sarahwindham@buymedge.com
Kristen Roney Vice President, Business Development 435.901.9902 kristenroney@buymedge.com
Media Contact for Trina Turk LINDA GAUNT COMMUNICATIONS 72 Madison Avenue, 9th Floor New York, NY 10016 Dana Nover 212.810.2894 ext. 105 dana@lindagaunt.com
