Press Release

M-Edge Announces Accessories for the Latest Amazon Kindle Tablets and E-Readers

Odenton, MD, September 7, 2012 -- M-Edge, designers of bestselling accessories for tablets, e-readers, and smartphones, announce their upcoming line of cases for Amazon's latest devices - the Kindle Paperwhite e-reader and new Kindle Fire HD. M-Edge's cases will be available for sale at medgestore.com and retailers nationwide including Best Buy, Target, Walmart, and Staples soon after the Amazon launch.

M-Edge will be offering the popular Latitude and Trip Cases in sizes that fit both the Kindle Paperwhite and the Kindle Fire HD. The sporty Latitude Case is a rugged, double zipper closure, full-coverage jacket constructed of durable ballistic nylon. The Trip Case has a brightly colored twill exterior and contrasting elastic closure strap to keep the cover securely closed. Each of these cases will offer multiple stand positions for the Kindle Fire HD version.

Exclusively for the Kindle Fire HD are the Profile, Incline, and Hampton Cases. The brand-new Profile Case provides protection without bulk. The Profile's ultra-thin design uses innovative micro-suction technology which keeps the case securely closed and allows it to stand at any desired angle. The Incline and Hampton Cases are made with durable microfiber leather and include three stand positions. The Incline's stands are external while the Hampton's are internal - both of which allow them to be used at low, middle, and high viewing angles.

M-Edge's selection for the Kindle Paperwhite includes the Bennett, Go!, Executive, and Holmes Cases which are available now. The modern Bennett Case has sleek lines and a magnetic closure strap, while the Go! Case is slim and attractively minimalist. The classic Executive Case bridges the gap between work time and play time, while the Holmes Case features vintage style with a belt-loop closure.

In addition, M-Edge will be offering their exclusive Design Your Own and Style Library applications for all new Kindle devices. This unique product offering allows users to customize their own covers by uploading photos, patterns, or text to create one-of-a-kind designs. Customers can also browse M-Edge's Style Library and choose from a wide variety of artist designs, vintage book cover artwork, and iconic The New Yorker covers.

M-Edge CTO Adam Ashley says, "We are proud to be one of the fastest companies to market with cases and accessories for brand new devices. Customers want accessories as soon as they can purchase their new Kindle, and we plan to have fashionable, protective, and functional cases available for them as soon as possible."

To see a full list of currently available and upcoming M-Edge products for the new Amazon devices, click here. Visit the M-Edge website to sign up for e-mail notification of updated launch information, or follow M-Edge on Facebook, Twitter, or Pinterest for the latest news, giveaways, promotions, and insider scoop from the M-Edge team.

About M-Edge Accessories, LLC

M-Edge was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings have grown to include several lines of accessories for the most popular tablet, e-reader and smartphone devices on the market, including iPad, iPhone, Kindle, and Nook. M-Edge and its growing team of tech nerds, fashionistas, history buffs, and comic book fans is committed to excellence: creating on-trend, innovative, and high-quality products faster than any other competitor, and providing an exceptional customer experience from start to finish.

M-Edge ranked #91 on Inc. Magazine's Fastest Growing Private Companies list for 2012. M-Edge products are currently available nationwide at Best Buy, Staples, Target, Walmart, Office Depot, RadioShack, and select Nordstrom stores, as well as major international retailers. M-Edge has been featured in publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.

Devon Mish Vice President, Marketing & Public Relations 714.322.3097 devonmish@buymedge.com

Sarah Windham Associate Public Relations Manager 410.927.6256 sarahwindham@buymedge.com