Press Release
M-Edge Announces Accessories for Amazon Kindle (4th Generation), Kindle Touch, and Kindle Fire Tablet
Odenton, MD, September 29, 2011 -- M-Edge Accessories, the market leading designer of accessories for e-readers and tablets, announced today its plans to make some of their bestselling e-reader accessories available for Amazon's newly announced Kindle (4th Generation), Kindle Touch, and Kindle Fire Tablet. These products, as well as several new designs, will be available for sale at on their website as well as Best Buy, Target, Staples, Walmart, and RadioShack stores nationwide.
Among the accessories M-Edge will offer for the Amazon Kindle 4 and Kindle Touch are their bestselling Latitude, Trip, and GO! Jackets. The Latitude Jacket is constructed of rugged ballistic nylon with a double zip-around closure and an exterior zipper pocket sized for additional accessory storage. The Trip Jacket features a colorful canvas exterior with a contrasting elastic strap that keeps the cover securely closed and device safe while not in use. M-Edge's most compact and lightweight cover, the GO! Jacket, provides complete device protection without additional bulk, always keeping your device travel-ready. These popular jackets will be available in a variety of vibrant colors and on-trend materials including crackled black, carbon fiber, and metallics.
M-Edge will also be offering an assortment of products for the Kindle Fire Tablet, including the Incline Jacket, Hampton Jackets, and Pop Sleeve. Perfect for use at home or in the office, the Incline Jacket has a durable microfiber leather exterior and a soft microsuede interior that keeps your device's screen smudge-free. Like the Incline, the Hampton Jacket offers multiple landscape stand positions: low typing angle, as well as an upright viewing or reading angle. The Pop Sleeve, available for purchase now, has an expandable shape that ensures a snug and secure fit for your device.
In addition, M-Edge will be offering their exclusive MyEdge Style Library and Design Your Own applications for all new Kindle devices. This unique product offering allows users to customize their own covers by uploading photos, patterns, or text to create one-of-a-kind designs. Customers can also browse M-Edge's Style Library and choose from a wide variety of artist designs, vintage book cover artwork, and iconic The New Yorker covers.
All jackets for Kindle 4 and Kindle Touch are compatible with M-Edge's innovative booklight, the e-Luminator Touch ($19.99). This lightweight and versatile accessory fits into a specially designed pocket sewn into all M-Edge jackets and can also be used with a traditional book or magazine. The light is activated by a simple touch of a finger and is powered by a single AAA battery. The e-Luminator booklight lasts for more than 20 hours without dimming.
Some of these products are available for purchase now on the M-Edge website, with more accessories to be announced soon. Visit the M-Edge website to sign up for e-mail notification of updated launch information, or follow M-Edge on Facebook and Twitter.
About M-Edge Accessories, LLC
M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including iPad, Samsung Galaxy Tab, Kindle, Nook, Nook Color, and Sony Readers. M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.
M-Edge products are currently available in Best Buy, Target, Walmart, Staples, and RadioShack stores nationwide, as well as select Bed, Bath, & Beyond and Nordstrom stores and Amazon.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.
Devon Mish Vice President, Marketing & Public Relations 714.322.3097 devonmish@buymedge.com
Caitlin Mills 410.962.6442 crm@planitagency.com
