Press Release
M-Edge Accessories Debuts New Line of Products for iPad 2
ODENTON, Md., July 13, 2011 - M-Edge Accessories, the market leading designer of accessories for e-readers and tablets, has unveiled its newest line of iPad 2 products, available for sale at medgestore.com as well as retail partners including Best Buy, Walmart, and Staples. With innovative takes on their classic book-style jackets as well as new cover designs that give iPad fans up to five viewing and typing angles, M-Edge has redefined versatility, style, and function for tablet users.
"The introduction of the iPad 2 gave the M-Edge creative team the opportunity to flex their design muscles and come up with extraordinary products," commented M-Edge CEO Patrick Mish. "The new line perfectly complements the iPad 2 with elegance, style, and of course, protection."
iPad 2 Jackets and Sleeves
Incline Jacket - $49.99: This versatile, foldable design offers five different landscape stand positions and an innovative mounting system that allows full access to front and rear-facing cameras.
Trip Jacket - $49.99: Made of cotton canvas in a variety of eye-popping colors, the Trip can also be folded to offer users five different viewing and typing angles.
Back It - $19.99: Intended as a companion for Apple's Smart Cover, this plastic shell snaps onto the back of the iPad 2 to provide complete and inexpensive device protection.
GO! Jacket - $44.99: This lightweight jacket comes in a variety of on-trend colors and materials, including crackled black and carbon fiber.
Latitude with Theater-Stand - $59.99: This rugged nylon canvas jacket includes an integrated Theater-StandTM by ZeroChroma that adjusts from 0 to 90 degrees. The 360 swivel allows the jacket to be used in both portrait and landscape mode.
Modular Method Portfolio - $99.99: Perfect for on-the-go professionals, the Method Portfolio includes a plethora of interior pockets for storage of smartphones, papers, and folders. The Portfolio features a snap-in, snap-out iPad sleeve for protection and easy use.
Cambridge Jacket - $49.99: This handsome jacket combines leather and cotton canvas with a wool twill interior. Offered in black and brown, the Cambridge lends the iPad a sophisticated look.
New Yorker Jacket - $49.99: These book-style jackets feature five of The New Yorker's most iconic covers on M-Edge's ultra-slim jacket.
Leisure Jacket - $39.99: The Leisure's clear vinyl cover provides superior protection against sand, dirt, and moisture while still allowing full access to iPad's touchscreen.
Touring Sleeve - $34.99: This durable neoprene sleeve includes an exterior zipper pocket for storage of extra accessories.
Pop Sleeve - $29.99: The expandable shape ensures a secure fit for the iPad 2 and interior microfiber helps keep the screen clear of fingerprints.
MyEdge
Look for the lineup of fully customizable iPad 2 jackets available through MyEdge, M-Edge's revolutionary new design-your-own cover website. iPad fans are able to personalize their jackets with photos, artwork, text or patterns. They can also explore the Style Library and choose from designs by well-known artists, including classic book cover artwork from Out Of Print.
These products, among many others, are available for purchase at medgestore.com, as well as Best Buy, Walmart, and Staples. Customers can visit the website to sign up for e-mail notification of updated launch information, or follow M-Edge on Facebook and Twitter.
About M-Edge Accessories, LLC
M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including iPad, Samsung Galaxy Tab, Kindle, Nook, Nook Color, and Sony Readers. M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.
M-Edge products are currently available in Best Buy, Target, Walmart, and Staples stores nationwide, as well as select Nordstrom and RadioShack stores and Amazon.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.
Devon Mish Vice President, Marketing & Public Relations
714.322.3097
devonmish@buymedge.com
Caitlin Mills
410.962.6442
crm@planitagency.com
