Press Release
M-Edge Accessories Announces Release of New Touch-Activated e-Luminator E-reader Booklight
Updated E-Luminator Touch booklight includes 3 light settings, a sleep timer, and is compatible with M-Edge Kindle, Nook, and Kobo jackets
ODENTON, Md., March 07, 2011 - M-Edge Accessories, the market leading designer in accessories for e-readers, today announced the release of its redesigned e-Luminator booklight, dubbed the e-Luminator Touch. Designed to be smaller and even more lightweight than the original, the updated booklight offers several enhanced features, including a touch-activated power button, sleep timer, three light intensity settings, and a paperclip-style attachment that allows readers to clip the booklight onto traditional books, magazines, or newspapers. Due to the requests of M-Edge's loyal customers, the e-Luminator Touch will be available in white or graphite, to match Kindle, Nook, and Kobo devices.
The booklight boasts a compact design and improved functionality that not only breaks new ground, but also integrates seamlessly with all the jackets in M-Edge's library of products. The result is an affordable (at $19.99) and intuitive lighting solution that allows e-reader users to read in any environment.
The e-Luminator's upgrades were created squarely with customers' feedback in mind. "We wanted to make the e-Luminator Touch brighter, lighter, and smaller," explains M-Edge CEO Patrick Mish. "We utilize as much customer feedback as possible in all of our products. This enhanced e-Luminator demonstrates our ongoing commitment to our customers; we worked tirelessly to give readers what they're asking for."
How the e-Luminator works
The e-Luminator Touch is comprised of a three inch long support arm, pivoting battery housing, flexible steel neck, and light assembly. The support arm slides behind the e-reader device into a specially designed pocket integrated into all M-Edge jackets. The battery housing can then be rotated to cast light upon the e-reader and the flexible neck positioned to provide the desired screen illumination.
Features
A super-bright LED bulb allows users to choose between three brightness settings and an optical-quality lens ensures smooth and consistent lighting across the device screen. The light requires only one AAA battery for more than 20 hours of use in its medium setting, an impressive advancement in battery life that sets the 1.1 ounce e-Luminator apart from bulkier booklights on the market. The e-Luminator's updated technology also includes a sleep timer that will turn off after 60 minutes of inactivity for maximum battery conservation.
Visually, the e-Luminator Touch is designed to complement the world's market leading e-reader devices, providing a consistent aesthetic experience for the user with options in either white or graphite. Its slim and compact design allows the light to be safely stowed in the spine or along the side of many of M-Edge's jackets for convenient storage and easy access. The e-Luminator retails for $19.99, the best value for a booklight with this number of impressive features. The light is fully compatible with M-Edge's accessories for Amazon Kindle (2nd and 3rd generation), Kindle DX, Barnes & Noble Nook, Kobo, and Sony Touch, 650, and Daily Editions.
The e-Luminator Touch is available for order now at M-Edge's website. For more information about M-Edge Accessories, please visit www.medgestore.com. Customers can visit the website to sign for email notification of updated launch information, or follow M-Edge on Facebook and Twitter .
About M-Edge Accessories, LLC
M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including iPad, Samsung Galaxy Tab, Kindle, Nook, Nook Color, and Sony Readers. M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.
M-Edge products are currently available in Best Buy and Staples stores nationwide, as well as select Nordstroms and RadioShack stores, Amazon.com, and Target.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.
Devon Mish Vice President, Marketing & Public Relations
714.322.3097
devonmish@buymedge.com
Caitlin Mills
410.962.6442
crm@planitagency.com
