Press Release

M-Edge Announces Accessories for Apple iPad 2

ODENTON, Md., March 03, 2011 - M-Edge Accessories, the market leading designer in accessories for e-readers and tablets, today announced their upcoming line of accessories designed for the newly unveiled iPad 2. The accessories, available in Spring 2011, will provide customers a variety of innovative and portable solutions for protecting their new tablets.

"The growing tablet market continues to give us new ways to expand our horizons,"says Patrick Mish, CEO of M-Edge Accessories. "The release of the iPad 2 is a perfect opportunity for us to debut our new and innovative solutions for tablet users, as well redesign and update customer favorites. The cameras on the front and back, the gyroscope, and the video output create interesting challenges for accessory manufacturers, but also opportunities for a whole new class of accessories. We intend to lead the market in the effort to develop and explore these new, creative add-ons."

The iPad 2 accessories will include fan favorites from M-Edge's Professional line, made of durable microfiber leather and available in a variety of vibrant colors. Among the Professional line offerings are the popular Executive Jacket, sporting a new design and updated stand functionality; and the Method Portfolio, a favorite of business professionals, with additional storage space and versatility.

For the more intrepid iPad 2 users, M-Edge's Sport line provides peace of mind and the ultimate in rugged protection. The bestselling Latitude Jacket will be back with a new look, but the same zip-around protection to guard your iPad from dust and drops. For fully-optimized use of the iPad 2, the Latitude Jacket with integrated TheaterStand^TM by ZeroChroma lets you choose from 16 viewing angles in either portrait or landscape orientation.

Swimmers and boaters can rest easy, because the splashproof and sandproof Leisure Jacket will also be back for iPad 2 with an updated design. When taking your device along for a bumpy ride, the Touring Sleeve's impact-resistant neoprene will cushion the iPad 2 from the force of any fall. (Bonus: it's available now.)

For those with sophisticated taste, the Cambridge Jacket, made of genuine leather and canvas, lends a refined air to the iPad. The Classic Jacket gives the iPad the feel of a first-edition hardcover book, with an exterior crafted of cotton book-binding fabric and a genuine leather ridged spine.

Look for the iPad 2 in the lineup of fully customizable accessories available through MyEdge, M-Edge's revolutionary new "design-your-own"cover website launching in March. iPad fans will be able to personalize their own jackets with photos, artwork, text or patterns. They can also explore the Style Library and choose from designs by well-known artists, including iconic book cover artwork from Out Of Print or classic covers from The New Yorker.

These products, among many others, will be available for purchase beginning in Spring 2011 at www.medgestore.com. Customers can visit the website to sign for email notification of updated launch information, or follow M-Edge on Facebook and Twitter.

About M-Edge Accessories, LLC
M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including iPad, Samsung Galaxy Tab, Kindle, Nook, Nook Color, and Sony Readers. M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.

M-Edge products are currently available in Best Buy and Staples stores nationwide, as well as select Nordstroms and RadioShack stores, Amazon.com, and Target.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.

Devon Mish Vice President, Marketing & Public Relations
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com