Press Release

M-Edge Accessories Announces Suite of New Products for Kindle 3 (Latest Generation)

M-Edge E-Reader Covers, Lights, and Stands to be sold in Best Buy and Staples Stores Nationwide, as well as Target.com and Amazon.com

ODENTON, Md., October 19, 2010 - With the holidays fast approaching and demand for Kindle 3 (Latest Generation) accessories growing rapidly, M-Edge Accessories is launching their most expansive suite of products to date. M-Edge, the leading provider of e-reader accessories since 2006, now offers more than 20 jackets, sleeves, stands, and lights for the new Kindle, with their products sold at Staples and Best Buy stores, as well as Target.com, Amazon.com, and M-Edge's online store.

Every jacket in the M-Edge accessory line for Kindle 3 is compatible with the e-Luminator booklight, the only e-reader light that smoothly integrates into Kindle jackets and has the ability to transfer from one jacket to another. M-Edge revamped their bestselling Latitude and Executive Jacket designs for the new device, as well as released brand new products like the Cambridge Jacket and Convertible Sleeve.

"Our new line of accessories reflects our company's vision for continuous innovation," commented Adam Ashley, M-Edge's Vice President of Product Development. "We take the time to research fashion trends, comb through reviews of our existing products, and listen to the suggestions of our loyal customers. We are thrilled to launch this line with improved functionality of our bestsellers and inventive new features in our fresh designs."

Many of M-Edge's existing and new products are available for sale now, with still more being launched on a daily basis. In time for the holiday season, M-Edge will also be introducing a Limited Edition GO! Jacket in crackled silver for the new Kindle and Apple iPad.

M-EDGE SIGNATURE
Designed for the chic and fashion-forward, the M-Edge Signature line provides readers with sophisticated, timeless jacket options to personalize and protect their Kindles. Precision craftsmanship and meticulous construction are hallmarks of the Signature line.

Cambridge Jacket - $44.99: Timeless and elegant, the Cambridge has a cotton canvas and genuine leather exterior with a wool twill interior.

Classic Jacket - $44.99: Designed to resemble a classic hardcover book, the Classic includes details like a ridged leather spine and embossed front cover.

New Yorker Jacket - $49.99: Features five well-loved covers from The New Yorker, printed on a slim, sleek jacket.

M-EDGE PROFESSIONAL
M-Edge's Professional line of Kindle jackets is aimed at the classic and stylish reader. Available in seven colors, the jackets in this comprehensive line are ideal for both home and the workplace.

GO! Jacket - $34.99: The lightest-weight jacket in the M-Edge library provides complete protection with an ultra-slim profile.

Executive Jacket - $39.99: Wraparound closure strap secures jacket while the e-Luminator booklight stores conveniently in the spine.

Platform Jacket - $44.99: Front of the jacket flips back to form an easel-like bookstand, allowing for hands-free reading.

Capital Jacket - $39.99: Folio-style jacket zips completely closed and includes a front pocket for storage of documents.

M-EDGE SPORT
The M-Edge Sport line is the preeminent accessory line for the adventurous and rugged reader who braves the elements with device in tow. Each Sport jacket is made of sturdy nylon canvas or impact-resistant neoprene, and offers superior protection from wear and tear, dirt, sand, and moisture.

Latitude Jacket with TheaterStand^TM - $49.99: Our most popular jacket with a new feature: a multi-angle Theater-Stan^TM by ZeroChroma that can be used in portrait or landscape modes for hands-free reading.

Latitude Jacket - $34.99: Bestselling jacket includes a reversible zipper to zip completely closed for security or open for convenient reading.

Leisure Jacket - $34.99: Perfect for the beach, the Leisure's clear vinyl cover keeps your device protected from moisture, sand and dirt.

Convertible Sleeve - $29.99: Neoprene sleeve is compatible with multiple devices and gives readers the additional benefit of mounting their device with the front four corners.

M-Skin - $29.99: Only silicon skin on the market that provides screen protection for Kindle.

M-EDGE CONTEMPORARY
The Contemporary line is aimed at readers who want a modern, bright look for their Kindle accessories. Each Contemporary jacket is constructed of Scotchguard(TM)-treated canvas with leather trim and a cream-colored microsuede interior, which allows for device security while providing an urban feel.

Trip Jacket - $34.99: Just like your favorite notebook, the Trip Jacket's elastic strap provides contrast and secure closure.

LIGHTS & STANDS

e-Luminator Booklight - $19.99
The M-Edge e-Luminator is a custom-designed, compact and lightweight booklight that works seamlessly with all of M-Edge's jackets for Kindle 3. The e-Luminator fits into a specially designed pocket sewn into each jacket. The light features a super-bright LED bulb and an optical quality lens that uniformly disperses light across the screen. Powered by a standard AAA battery, the light has endurance for more than 20 hours of operation without dimming.

FlexStand Bookstand - $24.99
The M-Edge FlexStand bookstand provides Kindle users with an outstanding hands-free reading solution. Flexible rubber feet allow for easy insertion and removal of the device and fully adjustable, resilient steel legs allow user to place the device in either portrait or landscape positions on flat or sloped surfaces. The FlexStand can even be curled up for compact and easy carrying while traveling.

Follow M-Edge on Facebook and Twitter to learn more about product launches, promotions, and the latest e-reader news.

About M-Edge Accessories, LLC

M-Edge Accessories was founded in 2006 to make electronic reading an engaging, enjoyable, and sought-after experience. Since its inception, M-Edge's focus has been developing innovative, adaptable, and personalized products to enhance the e-reading experience. M-Edge product offerings have grown to include several lines of accessories designed for the most popular e-reader devices on the market, including Kindle, iPad, nook(TM), and Sony Readers.

M-Edge broke new ground in the e-reader accessory industry by introducing the e-Luminator, the first booklight designed specifically to integrate into e-reader jackets, and the Guardian, the world's first waterproof, floating e-reader case, allowing users to read where they never could before.

All M-Edge products are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC

Devon Mish Vice President, Marketing & Public Relations
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com