Press Release
M-Edge Announces Camouflage Line of Kindle Accessories
M-Edge partners with E-Books for Troops to donate Kindle accessories to military
ODENTON, Md. (April 7, 2010)--M-Edge Accessories, the leading provider of eReader accessories, today announces the launch of a Camouflage line of jackets and bags designed for Amazon Kindle. The covers and bags include specialized digital camouflage patterns designed for three divisions of the armed forces--Army, Marines, and Navy.
In an effort to help boost troop morale, M-Edge partnered with Len Edgerly of The Kindle Chronicles, a weekly podcast about the Kindle, to provide a Kindle for an Army Sergeant deployed on active duty in Afghanistan. Out of this initiative, Len Edgerly and Ken Clark, a former military officer, co-founded E-Books for Troops, to provide U.S. military personnel deployed overseas with free e-book readers to enhance their opportunities for recreation and renewal while defending our nation. M-Edge will donate a camouflage jacket and e-Luminator booklight for each Kindle purchased by E-Books for Troops.
"We want to show our appreciation for the men and women fighting overseas day in and day out on our behalf, and our Camouflage Jacket launch is a meaningful connection to the cause," says Patrick Mish, CEO of M-Edge Accessories.
"We're observing a steady increase in eReader use by deployed troops as a space-saving source of reading and entertainment while away from home. We are excited to offer these men and women a specialized Camouflage jacket option that offers outstanding device protection, while allowing both our company and our customers to help support a morale-boosting service organization like E-Books for Troops."
"We are grateful to M-Edge for its support of E-Books for Troops through the donation of covers and lights for the two Kindles we will soon ship to Afghanistan for the pilot phase of our program," Edgerly says. "We look forward to a continuing partnership with M-Edge as we expand our initiative."
Three styles from M-Edge's existing Sport Line make up the Camouflage product offerings, each providing the perfect solution for on-the-move readers in rugged environments who do not want to worry about sand, wear and tear, and screen scratches. The three products are made from durable and easy-to-clean ripstop nylon, with a plush grey fleece interior to protect Kindle.
The Leisure Jacket utilizes a clear vinyl cover that protects Kindle's screen from sand, dust, and moisture while still allowing full functionality of the buttons and keyboard. The Latitude Jacket zips closed using a hidden double zipper, providing complete device protection, and includes extra zipper pockets for storage of other accessories. The Journey Bag is a messenger-style bag perfectly sized to accommodate Kindle and all its accoutrements during everyday travel.
All M-Edge Camouflage accessories are available for purchase at www.medgestore.com. Donate or learn more about E-Books for Troops here.
About M-Edge Accessories, LLC
Founded in 2006 as the answer to the growing market for eReader accessories, M-Edge's product offerings have grown to include several lines of accessories for the most popular eReader devices on the market, including iPad, Kindle, Kindle DX, nook™, and Sony Reader Pocket, Touch, and Daily Edition. M-Edge strives to continually develop inventive and stylish products to enhance the eReading and mobile electronics experience all while providing superior customer service.
All M-Edge products are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
SOURCE: M-Edge Accessories, LLC
Devon Mish
Vice President of Marketing & Public Relations
714.322.3097
devonmish@buymedge.com
Caitlin Mills
410.962.6442
crm@planitagency.com
Len Edgerly
Co-Founder, E-Books for Troops
303.919.7187
len@ebooksfortroops.org
