Press Release
M-Edge Accessories Partners with The New Yorker to Create Branded Jackets for Amazon Kindle
New Line of eReader Jackets Features Magazine's Iconic Cover Art
(December 09, 2009) -- M-Edge Accessories, the leading provider of eReader accessories, today announces a new line of Amazon Kindle jackets that feature some of The New Yorker's famous covers. The New Yorker jackets provide the magazine's readers and art aficionados alike with a unique and colorful way to protect their Kindle with the exceptional quality and functionality that M-Edge Accessories is known for within the eReader industry.
The New Yorker line features three different cover works:
- "Bookopolis" by Eric Drooker
- "Book Lovers" by Adrian Tomine
- "Sunday Afternoon in Central Park" by Bob Knox
The iconic covers appear on M-Edge's popular GO! jacket, an ultra-slim, lightweight cover made with 100% genuine leather. Using a photo sublimation process, the printed fabric on the front panel closely replicates the original cover art. The inside of the jacket features a tan microfiber interior and a Kindle-compatible hinge system to hold the device securely in place. To allow users to read in low-light environments, The New Yorker jackets are also compatible with M-Edge's innovative e-Luminator2 booklight.
"Our partnership with The New Yorker has resulted in three unique and timeless jacket options for Kindle owners and New Yorker subscribers alike," commented Patrick Mish, CEO of M-Edge Accessories. "Similar to how The New Yorker can be judged by its cover, our branded New Yorker Kindle jackets provide another way for readers to personalize their devices with a statement of sophistication and distinctive visuals of American culture."
The New Yorker's exceptional illustrated covers have been a hallmark of the magazine since the very first issue in 1925. Created by a large stable of talented artists, the covers vary in mood and style but are united in their visual sophistication, their imaginative wit, and their pleasure-giving quotient.
M-Edge's New Yorker Kindle jackets retail for $49.99. Subscribers of The New Yorker are able to purchase the covers at a 20% discount from December 11-January 1, 2010. The jackets are available for purchase at medgestore.com and Amazon.com.
About M-Edge Accessories, LLC
Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen. M-Edge strives to continually develop inventive and stylish products to enhance the (e)Reading experience all while providing superior customer service.
Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge e-Luminator, is a trademark of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.
SOURCE: M-Edge Accessories, LLC
Devon Mish
Vice President, Public Relations & Marketing
714.322.3097
devonmish@buymedge.com
Caitlin Mills
410.962.6442
crm@planitagency.com
