Press Release

M-Edge Launches Flexstand, a Unique Bookstand for Amazon Kindle DX

New device provides versatile, hands-free eReading experience

ODENTON, Md. (October 13, 2009)--M-Edge Accessories, the leading provider of eReader accessories, today announced the launch of the FlexStand, a bookstand designed for Amazon Kindle DX that provides users with an adaptable, hands-free eReading experience.

The M-Edge FlexStand joins the family of eReader accessories designed to protect, personalize and enhance the eReading experience. This innovative bookstand uses flexible steel legs, dubbed "Flex legs", to allow users to place Kindle DX in either landscape or portrait position for convenient reading on a variety of surfaces. The stand offers corner protection for Kindle DX, while the "flex feet" allow for easy insertion and removal of the device.

"eReader users continuously demand improved device functionality, whether they're reading in low-light environments or at the kitchen table," points out Patrick Mish, CEO of M-Edge Accessories. "This original and innovative take on the traditional bookstand offers our customers an adaptable and hands-free solution to their eReading experience."

The FlexStand is on sale for $14.99 and is available for purchase on www.buymedge.com and www.amazon.com. M-Edge plans to release a FlexStand adaptation compatible with Amazon Kindle (2nd Generation) later this year.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen. M-Edge strives to continually develop inventive and stylish products to enhance the (e)Reading experience all while providing superior customer service.

Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge FlexStand is a trademark of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC

Devon Mish
Vice President, Public Relations & Marketing
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com