Press Release

M-Edge Launches Patent Leather 'Icon Jacket For Amazon Kindle', aimed at the Fashion-Forward Female

Studies Show eReader Market Growth Hinges on Women

ODENTON, Md. (September 23, 2009)--According to recent Forrester research, eReader use is growing, and the growth is centered on women. M-Edge Accessories, the leading provider of eReader accessories, is responding to this shift in the market with today's launch of a new, luxe line of patent leather jackets for Amazon Kindle. The clutch-like Icon Jacket is designed for fashion-forward women who want to combine timeless style with sturdy functionality to protect their eReader device.

The Icon Jacket is available in black, red and orange genuine patent leather, with a lush grey microsuede interior. Precision craftsmanship and construction differentiate this cover, which features custom M-Edge logo hardware and a detachable wristlet strap for easy, stylish carrying while on-the-go. The triangular body style includes a hidden magnetic closure and folds back flat for comfortable reading. Each jacket is accompanied by an M-Edge cloth bag for added protection when storing the device.

A four-corner mounting system holds the Kindle securely in place, and the jacket's inside cover includes pockets for storage of papers and business cards, as well as a pen loop. The Icon Jacket is compatible with M-Edge's e-Luminator2 booklight, which allows for uninterrupted use of the device while reading in low-light environments.

"The launch of the Icon Jacket comes on the heels of our Halsea for M-Edge jackets, both of which appeal to trendsetting, stylish women," commented Patrick Mish, CEO of M-Edge Accessories. "Our female clientele expect sophisticated and timeless accessories to accompany their device, and the Icon Jacket is just the beginning of our chic and fashion-forward offerings to the eReader market."

The Icon Jacket retails for $79.99 but will be on sale for $69.99 for a limited time. The jackets are available for purchase on www.buymedge.com and www.amazon.com.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex DR1000, and Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the eReading experience all while providing superior customer service.

Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge e-Luminator and Icon Jackets are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

Devon Mish Vice President, Public Relations & Marketing 714.322.3097 devonmish@buymedge.com

Caitlin Mills 410.962.6442 crm@planitagency.com