Press Release

M-Edge Accessories 'Thinking Pink' with New Breast Cancer Kindle Jacket

The eReader accessories company will donate 10% of each jacket's proceeds to The Breast Cancer Research Foundation®

ODENTON, Md., September 1, 2009 (BUSINESS WIRE) - M-Edge Accessories - the leading provider of accessories for eReaders - today announced a new, limited edition Genuine Leather Pink Breast Cancer Prodigy Jacket for Amazon Kindle to raise money for The Breast Cancer Research Foundation®.

The Pink Breast Cancer Jacket, on sale September 1st, retails for $44.99. Ten percent of each jacket's proceeds will be donated to The Breast Cancer Research Foundation®. The Pink Kindle Jacket is available for purchase on buymedge.com and Amazon.com. M-Edge CEO Patrick Mish notes that many members of the M-Edge team wanted to do something to contribute to Breast Cancer Awareness month in October. "Raising money for breast cancer research is a personal mission for everyone on the M-Edge team. With nearly 200,000 people diagnosed with breast cancer each year, M-Edge understands the importance of continued research into finding a cure for breast cancer. We are pleased that our products can help raise money for this cause." The Pink Breast Cancer Jacket includes all the features of the popular Prodigy Jacket, including the Kindle-Compatible hinge mounting system and sumptuous genuine leather exterior. The jacket's interior, made of a soft grey microfiber, also boasts upper and lower corner straps to firmly hold Kindle in place.

The jacket allows access to all ports and buttons on the device, and includes a pen loop and pockets for papers and business cards on the cover's interior. The Pink Breast Cancer Jacket is also compatible with the innovative M-Edge e-Luminator2 booklight, specifically designed for use with most M-Edge Kindle jackets when reading in low-light environments. M-Edge Accessories has supplied Kindle users with Kindle-compatible accessories since the release of the first-generation device in November 2007. The company has seen its jackets featured in O, The Oprah Magazine and People, among others, and continues to lead the market in eReader-enhancing accessories.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past three years, M-Edge's library of products has grown to include several lines of jackets and accessories for the most popular eBook devices on the market, including Amazon Kindle, Sony Reader, iRex DR1000, and Bookeen Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the eReading experience all while providing superior customer service.

Amazon and Kindle are trademarks of Amazon.com, Inc. or its affiliates. M-Edge e-Luminator, Latitude, Leisure, Sleeve, and Journey Bag are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC
M-Edge Accessories, LLC
Devon Mish
Vice President of Marketing & Public Relations
714.322.3097
devonmish@buymedge.com