Press Release

M-Edge Launches Suite Of Ereader Accessories Designed For Barnes & Noble Nook

M-Edge Accessories brings style, protection, and innovation to popular new eReader

ODENTON, Md. (January 28, 2010)--On the heels of the launch of Nook, the new eReader from Barnes & Noble, M-Edge Accessories announces today a suite of accessories entirely compatible with the device. Designed to bring protection, adaptability, and personalization to the eReading experience, M-Edge's offerings meet the needs of Nook users and all eReader customers, from business travelers to the chic and fashion-forward.

"Nook is proving to be an impressive contender in the eReader market, and our customers have been clamoring for accessories to enhance their Nook experience," remarks Patrick Mish, CEO of M-Edge Accessories. "We're confident that the array of products we're launching today will offer every Nook user the perfect accessory for any eReading situation they're looking to adapt to, whether they're on the subway, at the beach, or on the couch."

M-Edge Signature Line

Designed for the chic and fashion-forward who refuse to sacrifice style for functionality, the M-Edge Signature Line provides readers with sophisticated, timeless jacket options to personalize and protect their Nook. Precision craftsmanship and meticulous construction are hallmarks of the M-Edge Signature line.

Icon Jacket - $59.99: The Icon Jacket utilizes a hidden magnetic closure, plush microsuede interior, a detachable wristlet strap, and companion M-Edge cloth bag for extra protection when not in use. Includes M-Edge e-Lumiantor2 booklight compatibility and is available in smooth and crocodile-embossed patent leather in black, red, orange, purple, blue, green, and gold.

Icon Sleeve - $49.99: The Icon Sleeve provides the same classic style and protection as the Icon Jacket, but in a lightweight sleeve. Includes a detachable wristlet strap and available in seven colors.

Professional Line

M-Edge's Professional line of Nook jackets is aimed at the classic and stylish reader. Available in a variety of genuine and synthetic leather colors, the jackets in this comprehensive line include the GO!, Executive, Platform, and Page Sleeve as well as the Destination Bag. The Professional line is the ideal solution for sophisticated users with a professional, active lifestyle.

GO! Jacket - $34.99: Ultra-slim, lightweight jacket, available in 11 genuine leather colors, includes compatibility with M-Edge e-Luminator2 booklight.

Executive Jacket - $44.99/$29.99: Wraparound closure strap, includes M-Edge e-Luminator2 booklight compatibility and available in 12 genuine and 3 synthetic leather colors.

Platform Jacket - $44.99/$29.99: Bookstand-style design allows for hands-free reading, includes M-Edge e-Luminator2 booklight compatibility and available in 10 genuine and 3 synthetic leather colors.

Page Sleeve - $34.99/$29.99: Lightweight sleeve with top closure strap for security, available in 12 genuine and 4 synthetic leather colors.

Destination Bag - $49.99: Travel bag contains two roomy compartments for storage of your Nook device while in a jacket, chargers, lights, and other personal items. Features an adjustable, detachable shoulder strap and available in six genuine leather colors.

Sport Line

The M-Edge Sport Line for Nook is the preeminent accessory line for the adventurous and rugged reader who braves the elements with device in tow. Each Sport line jacket is made of sturdy ripstop nylon or impact-resistant neoprene, and offers superior protection from wear and tear, dirt, sand, and moisture.

The Latitude Jacket, Leisure Jacket, Touring Sleeve and Journey Bag make up the Sport Line, and each is available in six colors: red, orange, yellow, lime green, navy blue, and black.

Latitude Jacket - $34.99: Folds back for convenient reading and utilizes double zipper closure for Nook security; includes M-Edge e-Luminator2 booklight compatibility.

Leisure Jacket - $34.99: Read-through, clear vinyl front cover with protective zipper closure.

Touring Sleeve - $29.99: Lightweight sleeve with hidden handle protects while on-the-go.

Journey Bag - $34.99: Messenger bag includes two roomy interior compartments for storage of Nook, jackets, accessories, and other personal items.

Contemporary Line

The Contemporary Line is aimed at readers who want a modern, bright look for their Nook accessories. Each Contemporary line jacket is constructed of durable canvas with leather trim and a cream-colored microsuede interior, which allows for safe device travel while providing an urban feel.

The Trip Jacket, Flip Jacket, Slip Sleeve and Hip Bag make up the Contemporary Line, and each is available in six colors: black, orange, apple green, yellow, navy blue, and magenta.

Trip Jacket - $34.99: Opens like a book, uses a contrast-colored elastic strap for secure closure.

Flip Jacket - $34.99: Folds back as a platform stand, utilizes an elastic strap for secure closure when not in use.

Slip Sleeve - $ 34.99: Holds Nook safe while not in use, elastic strap keeps side flap securely closed.

Hip Bag - $34.99: Compact messenger-style bag with easily accessible pockets for storage of accessories and other personal items.

e-Luminator2 Booklight - $24.99
The M-Edge e-Luminator2 is a custom-designed, compact and lightweight booklight that works seamlessly with most of M-Edge's jackets for Nook. The light features a super-bright LED bulb and an optical quality lens to uniformly disperse the light across the eReader screen. Powered by a standard AAA battery, the light has endurance for more than 20 hours of operation without dimming.

FlexStand Bookstand - $24.99
The M-Edge FlexStand bookstand provides Nook users with an outstanding hands-free reading solution. Flexible rubber feet allow for easy insertion and removal of the device and fully adjustable, resilient steel legs allow user to place the device in desired positions on flat or sloped surfaces. The FlexStand can even be curled up for compact and easy carrying while traveling.

M-Edge products are available on www.medgestore.com.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge's product offerings have grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, Barnes & Noble Nook, iRex, and Cybook. M-Edge strives to continually develop inventive and stylish products to enhance the (e)Reading experience all while providing superior customer service.

Nook is a trademark of Barnes & Noble, or its affiliates. All M-Edge products are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

SOURCE: M-Edge Accessories, LLC

M-Edge Accessories, LLC
Devon Mish
Vice President of Marketing & Public Relations
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com